Strategic clarity for businesses entering their next growth phase
What Fractional CMO Support Looks Like
Fractional CMO support provides senior marketing leadership without the overhead of a full-time executive. This offering is designed for businesses that do not need more tactics. They need:
Clear direction
Confident decision-making
Strategic oversight
Alignment across all marketing activity
Through this service, Elysha works at an executive level, guiding strategy, priorities, and performance while internal teams, agency partners, or suppliers execute the work.
Who This Is For
This offering is best suited to:
Established businesses or brands
Experience-led or growth-focused organisations
Tourism brands, regional businesses, and destination-adjacent organisations
Leadership teams navigating growth, change, or complexity
This often includes businesses managing:
Multiple marketing channels or suppliers
Inconsistent results despite ongoing investment
Decision fatigue around what to focus on next
Most clients already invest in marketing but lack cohesion, clarity, or confidence in their overall direction.
What Elysha Brings
With over 24 years of strategic marketing leadership, Elysha brings:
Executive-level strategic thinking
A whole-of-ecosystem view of growth
Proven experience supporting brands and regions to achieve measurable outcomes
The ability to simplify complexity and create momentum
Scope of Support
What Elysha Brings
With over 24 years of strategic marketing leadership, Elysha brings:
Executive-level strategic thinking
A whole-of-ecosystem view of growth
The ability to simplify complexity and create momentum
Proven experience supporting brands and regions to achieve measurable outcomes
Scope of Support
Fractional CMO support typically includes:
Strategic oversight of all marketing activity
Clear direction on growth priorities and sequencing
Campaign and channel prioritisation
High-level marketing planning and roadmapping
Advisory support to founders and leadership teams
Alignment of internal teams, agencies, and suppliers
Review of performance and strategic optimisation
Structured decision-making sessions held monthly or fortnightly
The emphasis is on clarity, alignment, and results.
What Is Not Included
To maintain focus and effectiveness, this service does not include:
